Advancing Australia

An innovative partnership idea

AGL has been innovating for over 180 years, from lighting Australia's first gas streetlamp to launching the first electric vehicle subscription service in Australia. As the principal sponsor of BENGAR's tv series Advancing Australia, the focus was about highlighting the innovative and unique ways that everyday Australian's are advancing in their chosen fields.

The series partnership demonstrated how AGL positively utilises their unique scale to help improve people's lives across the country. We created an ad campaign to deliver this partnership message, by sharing real moments from Advancing Australia. The idea was about how far an idea can travel.