Ferrari

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My Portofino

A personal connection

Whether you're on the Italian Riviera or anywhere in the world, driving the new Ferrari Portofino is about freedom and lifestyle.

And of course, everyone's experience is different.

With this campaign for Ferrari, the idea is about sharing the experiences of unique Australians driving their favourite stretch of road – it's their 'Portofino'.

Regardless of geography, our storytellers each had a unique perspective and connection to the drive.

Three Australian Drives

The 3-part campaign by BENGAR showcased the drive experiences of Balinese Princess Lindy Klim, vineyard owner Andy Ryan and architect-designer Kelvin Ho, all featured on Ferrari.com, in cinemas, and in Vogue Living and GQ publications.

BENGAR also filmed the Ferrari Portofino launch event in Byron Bay with Australia's A-list for social media.